Skip to main content

Advertisement

Table 10 Socio-demographic statistics by group

From: An empirical analysis on technophobia/technophilia in consumer market segmentation

Group Females (%) Graduates (%) Families with chidren (%)
Cautious 57.1 57.1 64.3
Convinced technophobes 47.5 50.8 30.5
Convinced technophiles 41.7 62.5 22.9
Traditionalists 63.2 28.4 23.2
Tendency to be tecnophobic 53.1 40.6 28.1
Sceptics 31.7 35.0 33.3
Tendency to be technophile 63.8 48.9 19.1