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Table 10 Socio-demographic statistics by group

From: An empirical analysis on technophobia/technophilia in consumer market segmentation

Group

Females (%)

Graduates (%)

Families with chidren (%)

Cautious

57.1

57.1

64.3

Convinced technophobes

47.5

50.8

30.5

Convinced technophiles

41.7

62.5

22.9

Traditionalists

63.2

28.4

23.2

Tendency to be tecnophobic

53.1

40.6

28.1

Sceptics

31.7

35.0

33.3

Tendency to be technophile

63.8

48.9

19.1