From: An empirical analysis on technophobia/technophilia in consumer market segmentation
Group | Females (%) | Graduates (%) | Families with chidren (%) |
---|---|---|---|
Cautious | 57.1 | 57.1 | 64.3 |
Convinced technophobes | 47.5 | 50.8 | 30.5 |
Convinced technophiles | 41.7 | 62.5 | 22.9 |
Traditionalists | 63.2 | 28.4 | 23.2 |
Tendency to be tecnophobic | 53.1 | 40.6 | 28.1 |
Sceptics | 31.7 | 35.0 | 33.3 |
Tendency to be technophile | 63.8 | 48.9 | 19.1 |