Table 11 Purchasing behaviour in convinced technophobe/technophile groups
From: An empirical analysis on technophobia/technophilia in consumer market segmentation
Do you buy?… | Convinced technophobes | Convinced technophiles | χ2 | p-value | |
|---|---|---|---|---|---|
Frozen ready dishes | No | 30.5% | 8.3% | 7.968 | 0.005 |
| Â | Yes | 69.5% | 91.7% | Â | Â |
| Â | Â | 100.0% | 100.0% | Â | Â |
Diet products | No | 42.4% | 6.3% | 17.875 | 0.000 |
| Â | Yes | 57.6% | 93.7% | Â | Â |
| Â | Â | 100.0% | 100.0% | Â | Â |
Functional food | No | 35.6% | 16.7% | 4.799 | 0.028 |
| Â | Yes | 64.4% | 83.3% | Â | Â |
| Â | Â | 100.0% | 100.0% | Â | Â |