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Table 11 Purchasing behaviour in convinced technophobe/technophile groups

From: An empirical analysis on technophobia/technophilia in consumer market segmentation

Do you buy?… Convinced technophobes Convinced technophiles χ2 p-value
Frozen ready dishes No 30.5% 8.3% 7.968 0.005
  Yes 69.5% 91.7%   
   100.0% 100.0%   
Diet products No 42.4% 6.3% 17.875 0.000
  Yes 57.6% 93.7%   
   100.0% 100.0%   
Functional food No 35.6% 16.7% 4.799 0.028
  Yes 64.4% 83.3%   
   100.0% 100.0%