Agricultural and Food Economics

Table 2 Socio-demographic characteristics of the sample interviewed

From: An empirical analysis on technophobia/technophilia in consumer market segmentation

Province	No. of interviewees	Percentage	Household income	No. of interviewees	Percentage
Caserta	20	5.63	Up to 1000 euro	46	13.0
Benevento	26	7.32	Between 1000 and 2000 euro	122	34.4
Avellino	39	10.99	Between 2000 and 3000 euro	131	36.9
Salerno	76	21.41	Over 3000 euro	54	15.2
Napoli	194	54.65	No reply	2	0.6
Total	355	100.0	Total	355	100.0
Profession	No. of interviewees	Percentage	Household members	No. of interviewees	Percentage
Unemployed	8	2.30	1	34	9.6
Manager	15	4.20	2	73	20.6
Other	21	5.90	3	87	24.5
Employee	78	22.00	4	102	28.7
Not in workforce	81	22.80	5 and over	59	16.6
Self-employed	151	42.50
Total	355	100.0	Total	355	100.0
Age class	No. of interviewees	Percentage	Qualification	No. of interviewees	Percentage
Up to 35 years	117	33.0	Primary	11	3.1
36 – 45 years	93	26.2	Lower secondary	56	15.8
46 – 55 years	94	26.5	Higher secondary	136	38.3
Over 55 years	51	14.4	Degree	152	42.8
Total	355	100.0	Total	355	100.0

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