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Table 2 Socio-demographic characteristics of the sample interviewed

From: An empirical analysis on technophobia/technophilia in consumer market segmentation

Province No. of interviewees Percentage Household income No. of interviewees Percentage
Caserta 20 5.63 Up to 1000 euro 46 13.0
Benevento 26 7.32 Between 1000 and 2000 euro 122 34.4
Avellino 39 10.99 Between 2000 and 3000 euro 131 36.9
Salerno 76 21.41 Over 3000 euro 54 15.2
Napoli 194 54.65 No reply 2 0.6
Total 355 100.0 Total 355 100.0
Profession No. of interviewees Percentage Household members No. of interviewees Percentage
Unemployed 8 2.30 1 34 9.6
Manager 15 4.20 2 73 20.6
Other 21 5.90 3 87 24.5
Employee 78 22.00 4 102 28.7
Not in workforce 81 22.80 5 and over 59 16.6
Self-employed 151 42.50    
Total 355 100.0 Total 355 100.0
Age class No. of interviewees Percentage Qualification No. of interviewees Percentage
Up to 35 years 117 33.0 Primary 11 3.1
36 – 45 years 93 26.2 Lower secondary 56 15.8
46 – 55 years 94 26.5 Higher secondary 136 38.3
Over 55 years 51 14.4 Degree 152 42.8
Total 355 100.0 Total 355 100.0