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Table 6 Factor loading matrix

From: An empirical analysis on technophobia/technophilia in consumer market segmentation

  Components
1 2 3 4
  Risk perception Perception of futility of technologies Perception of benefits Trust in the role of information
It may be risky to shift too hastily towards new food technology 0.777 0.122 0.003 -0.141
New food technologies in the long term may have negative effects on the environment 0.707 -0.045 -0.144 0.026
Society should not depend so greatly on new technologies to solve food issues 0.669 0.145 0.123 -0.027
There are many tasty, nutritious foods around, so we do not need to use new food technologies to produce others 0.479 0.353 -0.341 0.114
New food products are no more healthy than traditional foods -0.136 0.736 0.049 -0.107
The benefits of new food technologies are often over-rated 0.141 0.673 -0.120 -0.042
New food technologies are something I'm unsure about 0.447 0.563 0.039 0.124
New food technologies diminish the natural quality of food 0.439 0.514 -0.258 -0.003
I have no reason to try highly technological foods because those that I eat are already good enough 0.315 0.510 -0.067 0.395
New food technologies ensure that we all have greater control over food choices 0.026 -0.091 0.792 0.080
The products obtained with new food technologies may help people to follow a balanced diet -0.054 -0.152 0.689 0.250
New food technologies will not have negative effects on health in the long term -0.071 0.193 0.621 -0.432
The media usually give correct, impartial news on new food technologies -0.136 0.002 0.167 0.804
  1. Kaiser–Meyer–Olkin Measure of Sampling Adequacy = 0.746.
  2. Bartlett’s Test of Sphericity = 853. df = 70; p < 0.0001.
  3. Explained variance 56%.