Table 6 Factor loading matrix
From: An empirical analysis on technophobia/technophilia in consumer market segmentation
| Â | Components | |||
|---|---|---|---|---|
1 | 2 | 3 | 4 | |
| Â | Risk perception | Perception of futility of technologies | Perception of benefits | Trust in the role of information |
It may be risky to shift too hastily towards new food technology | 0.777 | 0.122 | 0.003 | -0.141 |
New food technologies in the long term may have negative effects on the environment | 0.707 | -0.045 | -0.144 | 0.026 |
Society should not depend so greatly on new technologies to solve food issues | 0.669 | 0.145 | 0.123 | -0.027 |
There are many tasty, nutritious foods around, so we do not need to use new food technologies to produce others | 0.479 | 0.353 | -0.341 | 0.114 |
New food products are no more healthy than traditional foods | -0.136 | 0.736 | 0.049 | -0.107 |
The benefits of new food technologies are often over-rated | 0.141 | 0.673 | -0.120 | -0.042 |
New food technologies are something I'm unsure about | 0.447 | 0.563 | 0.039 | 0.124 |
New food technologies diminish the natural quality of food | 0.439 | 0.514 | -0.258 | -0.003 |
I have no reason to try highly technological foods because those that I eat are already good enough | 0.315 | 0.510 | -0.067 | 0.395 |
New food technologies ensure that we all have greater control over food choices | 0.026 | -0.091 | 0.792 | 0.080 |
The products obtained with new food technologies may help people to follow a balanced diet | -0.054 | -0.152 | 0.689 | 0.250 |
New food technologies will not have negative effects on health in the long term | -0.071 | 0.193 | 0.621 | -0.432 |
The media usually give correct, impartial news on new food technologies | -0.136 | 0.002 | 0.167 | 0.804 |