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Table 7 Cluster analysis results

From: An empirical analysis on technophobia/technophilia in consumer market segmentation

  Size of group Risk perception Perception of futility of technologies Perception of benefits Trust in the role of information
Group 1 14 1.190 -1.741 1.614 0.923
Group 2 59 0.551 0.641 -0.921 0.481
Group 3 48 -1.096 -0.814 0.303 -0.757
Group 4 95 0.185 0.133 0.115 -0.762
Group 5 32 0.675 -1.291 -1.313 0.043
Group 6 60 -0.951 0.252 -0.029 1.080
Group 7 47 0.454 0.833 1.064 0.025
  1. Group size (no.) and centroids per group.