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Table 7 Cluster analysis results

From: An empirical analysis on technophobia/technophilia in consumer market segmentation

 

Size of group

Risk perception

Perception of futility of technologies

Perception of benefits

Trust in the role of information

Group 1

14

1.190

-1.741

1.614

0.923

Group 2

59

0.551

0.641

-0.921

0.481

Group 3

48

-1.096

-0.814

0.303

-0.757

Group 4

95

0.185

0.133

0.115

-0.762

Group 5

32

0.675

-1.291

-1.313

0.043

Group 6

60

-0.951

0.252

-0.029

1.080

Group 7

47

0.454

0.833

1.064

0.025

  1. Group size (no.) and centroids per group.