Table 8 Mean value of answers to psychometric questions by group
From: An empirical analysis on technophobia/technophilia in consumer market segmentation
| Â | Group | ||||||
|---|---|---|---|---|---|---|---|
| Â | 1 | 2 | 3 | 4 | 5 | 6 | 7 |
It may be risky to shift too hastily towards new food technology | 6.0 | 5.5 | 2.9 | 5.1 | 5.3 | 3.0 | 5.6 |
New food technologies in the long term may have negative effects on the environment | 5.1 | 5.4 | 3.4 | 5.2 | 5.8 | 3.6 | 5.2 |
Society should not depend so greatly on new technologies to solve food issues | 6.3 | 5.5 | 3.6 | 5.0 | 4.4 | 3.8 | 5.2 |
There are many tasty, nutritious foods around, so we do not need to use new food technologies to produce others | 4.2 | 6.0 | 2.9 | 4.5 | 5.4 | 4.0 | 5.2 |
New food products are no more healthy than traditional foods | 2.1 | 5.5 | 4.0 | 5.1 | 2.3 | 5.0 | 5.8 |
The benefits of new food technologies are often over-rated | 2.8 | 5.6 | 4.1 | 5.0 | 4.5 | 5.0 | 5.8 |
New food technologies are something I'm unsure about | 5.0 | 5.9 | 3.3 | 5.0 | 4.0 | 4.8 | 5.7 |
New food technologies diminish the natural quality of food | 2.5 | 6.2 | 2.7 | 4.8 | 5.1 | 4.4 | 5.5 |
I have no reason to try highly technological foods because those that I eat are already good enough | 4.6 | 6.2 | 3.1 | 4.8 | 4.3 | 5.1 | 5.6 |
New food technologies ensure that we all have greater control over food choices | 6.4 | 2.9 | 4.5 | 4.2 | 2.7 | 4.2 | 5.6 |
The products obtained with new food technologies may help people to follow a balanced diet | 6.5 | 3.4 | 4.5 | 3.8 | 3.4 | 4.6 | 5.4 |
New food technologies will not have negative effects on health in the long term | 4.3 | 2.2 | 4.4 | 4.6 | 1.9 | 3.0 | 4.9 |
The media usually give correct impartial news on new food technologies | 4.7 | 3.1 | 2.2 | 1.9 | 2.4 | 5.0 | 3.2 |