Table 1 Selected attributes
From: Country of origin and willingness to pay for pistachios: a chinese case
Attributes | Levels |
|---|---|
Country of origin | China |
| Â | California |
| Â | Turkey |
| Â | Opt-out |
Price | 80 Yuan/500 grams |
| Â | 100 Yuan/500 grams |
| Â | 120 Yuan/500 grams |
Flavor | Original flavor (no salt no sweet) |
| Â | Sweet flavor |
| Â | Salt flavor |
Package size | 125 grams |
| Â | 250 grams |
| Â | 500 grams |
Gift pack | Gift pack |
| Â | Non-gift pack |