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Table 10 WTP estimates for mixed logit model

From: Country of origin and willingness to pay for pistachios: a chinese case

Change in attributes Mean WTP Standard deviation 95% confidence interval
Turkey to Chinese 5.16 1.9 1.44 8.88
Turkey to California 5.09 1.84 1.49 8.69
Original to Salty 0.02 0.53 −1.02 1.06
Sweet to Original 2.05 0.79 0.51 3.59
Gift pack to None-gift 0.89 0.51 −0.11 1.89
125- to 250- gram pack 0.11 0.54 −1.17 0.95
125- to 500- gram pack −0.66 0.58 −0.47 1.79
Chinese * Income 0.1 0.1 −0.1 0.3
California * Income 0.27 0.09 0.08 0.45