Table 10 WTP estimates for mixed logit model
From: Country of origin and willingness to pay for pistachios: a chinese case
Change in attributes | Mean WTP | Standard deviation | 95% confidence interval | |
|---|---|---|---|---|
Turkey to Chinese | 5.16 | 1.9 | 1.44 | 8.88 |
Turkey to California | 5.09 | 1.84 | 1.49 | 8.69 |
Original to Salty | 0.02 | 0.53 | −1.02 | 1.06 |
Sweet to Original | 2.05 | 0.79 | 0.51 | 3.59 |
Gift pack to None-gift | 0.89 | 0.51 | −0.11 | 1.89 |
125- to 250- gram pack | 0.11 | 0.54 | −1.17 | 0.95 |
125- to 500- gram pack | −0.66 | 0.58 | −0.47 | 1.79 |
Chinese * Income | 0.1 | 0.1 | −0.1 | 0.3 |
California * Income | 0.27 | 0.09 | 0.08 | 0.45 |