Skip to main content

Advertisement

Table 4 Pistachio purchase behavior

From: Country of origin and willingness to pay for pistachios: a chinese case

(n = 360) Frequency Percent
Purchase quantity/store visit (grams)
500 or less 167 46%
501-1000 87 24%
1001-1500 17 5%
Above 1500 89 25%
Total 360 100%
Purchase frequency
Once per month or more often 110 31%
Once every two to three month 45 12%
When celebrate major holidays only 135 38%
Do not purchase pistachio nuts 70 19%
Total 360 100%
Compare to last year, this year your family purchased more pistachios or less?
More 65 22% (20% increase)
Not change 196 68%
Less 29 10% (25% decrease)
Total 290 100%
Often purchase domestic produced or imported?
Domestic produced 117 40%
Imported 40 14%
Both 79 27%
Do not know country of origin 54 19%
Total 290 100%
Often purchase for family use or as a gift to others
For family 233 80%
Use as a gift 10 3%
Both 45 15%
I do not know 2 1%
Total 290 100%
Where do you often shop for pistachios?
Large supermarkets 169 58%
Midsize- small- supermarkets 62 21%
Dry nuts wholesale store 30 10%
Dry nuts retail store 18 6%
Wet markets 7 2%
Online store 4 1%
Total 290 100%
Have you heard about California pistachios
Yes 226 74%
No 81 26%
Total 307 100%
Have you purchased California pistachios
Yes 150 52%
No 138 48%
Total 288 100%
Do you like to try California pistachios
Yes 154 94%
No 10 6%
Total 164 100%