Table 4 Pistachio purchase behavior
From: Country of origin and willingness to pay for pistachios: a chinese case
(n = 360) | Frequency | Percent |
|---|---|---|
Purchase quantity/store visit (grams) | ||
500 or less | 167 | 46% |
501-1000 | 87 | 24% |
1001-1500 | 17 | 5% |
Above 1500 | 89 | 25% |
Total | 360 | 100% |
Purchase frequency | ||
Once per month or more often | 110 | 31% |
Once every two to three month | 45 | 12% |
When celebrate major holidays only | 135 | 38% |
Do not purchase pistachio nuts | 70 | 19% |
Total | 360 | 100% |
Compare to last year, this year your family purchased more pistachios or less? | ||
More | 65 | 22% (20% increase) |
Not change | 196 | 68% |
Less | 29 | 10% (25% decrease) |
Total | 290 | 100% |
Often purchase domestic produced or imported? | ||
Domestic produced | 117 | 40% |
Imported | 40 | 14% |
Both | 79 | 27% |
Do not know country of origin | 54 | 19% |
Total | 290 | 100% |
Often purchase for family use or as a gift to others | ||
For family | 233 | 80% |
Use as a gift | 10 | 3% |
Both | 45 | 15% |
I do not know | 2 | 1% |
Total | 290 | 100% |
Where do you often shop for pistachios? | ||
Large supermarkets | 169 | 58% |
Midsize- small- supermarkets | 62 | 21% |
Dry nuts wholesale store | 30 | 10% |
Dry nuts retail store | 18 | 6% |
Wet markets | 7 | 2% |
Online store | 4 | 1% |
Total | 290 | 100% |
Have you heard about California pistachios | ||
Yes | 226 | 74% |
No | 81 | 26% |
Total | 307 | 100% |
Have you purchased California pistachios | ||
Yes | 150 | 52% |
No | 138 | 48% |
Total | 288 | 100% |
Do you like to try California pistachios | ||
Yes | 154 | 94% |
No | 10 | 6% |
Total | 164 | 100% |