From: Country of origin and willingness to pay for pistachios: a chinese case
Change in attributes | Mean WTP | Standard deviation | 95% confidence interval | |
---|---|---|---|---|
Turkey to Chinese | 6.3 | 1.85 | 2.67 | 9.93 |
Turkey to California | 8.11 | 2.3 | 3.6 | 12.61 |
Original to salty | 0.07 | 0.53 | −0.98 | 1.12 |
Sweet to original | 2.02 | 0.78 | 0.48 | 3.55 |
Gift to non-gift pack | 0.88 | 0.51 | −0.12 | 1.88 |
125- to 250-gram | 0.1 | 0.54 | −1.17 | 0.97 |
125- to 500-gram | −0.63 | 0.58 | −0.5 | 1.76 |