Table 1 Innovation in ornamental plant production by type
From: Networking and innovation within the ornamental plant sector
Product innovation | New product-/pot size; New product variety; Selling flowering plants instead of plants in bud; Switch to less energy intensive plants |
Process innovation | Robotization; New cultivation method; Water recycling; Expansion; New technical solutions to improve quality; Installation of cogeneration engine, solar panels; New fertilization techniques; Alternative control of pests/diseases |
Marketing innovation | Own label; New packaging; Establishment web shop; Self-service field with cut flowers; New product combinations packed together; New geographical market |
Organizational innovation | Move labor intensive tasks to low wage countries; Hire East-European labor forces; Elimination of links in the chain; Establishment of close collaboration with colleagues and/or chain partners to fulfill market needs; Joint product development; Formation of a joint research network; New establishment; Introduction of a new software system |