Skip to main content

Advertisement

Table 1 Descriptive statistics

From: Who likes it “sparkling”? An empirical analysis of Prosecco consumers’ profile

Variable Description Mean (% frequency) Std. Dev Min Max
Price Price of Prosecco per liter (€) 7.02 2.36 0.2 25
Quantity Liter of Prosecco purchased per person 1.02 1.33 0.4 22.5
Format Prosecco j’s bottle content in liters 0.75 0.07 0.2 1.5
Type Brut 11%    
  Extra dry 37%    
  Dry 20%    
  Sweet 1%    
  Other 31%    
Denomination CDO 65%    
  CGDO 23%    
  IGT 12% Produced before 2010
Seller type Discount 9%    
  Hypermarket 45%    
  Supermarket 41%    
  Other 5%    
Household income Low income 18% <535 € per capita per month
  Medium-low income 25% 535 – 908 € per capita per month
  Medium-high income 32% 908 – 1389 € per capita per month
  High income 25% >1389 € per capita per month
Household members 1 member 9.2%    
  2 members 30.1%    
  3 members 29.6%    
  4 members 24.4%    
  5+ members 6.6%    
Family organization Pre families 2.8%    
  New families 10.8%    
  Established families 13.0%    
  Maturing families 11.9%    
  Post families 24.5%    
  Older couples 32.6%    
  Older singles 4.4%    
Consumers’ age <34 years 4.9%    
  35 – 44 years 24.2%    
  45 – 54 years 33.1%    
  55-54 years 21.9%    
  >65 years 15.9%    
  1. Source: own elaboration from A.C. Nielsen Homescan data.