Table 1 Descriptive statistics
From: Who likes it “sparkling”? An empirical analysis of Prosecco consumers’ profile
Variable | Description | Mean (% frequency) | Std. Dev | Min | Max |
|---|---|---|---|---|---|
Price | Price of Prosecco per liter (€) | 7.02 | 2.36 | 0.2 | 25 |
Quantity | Liter of Prosecco purchased per person | 1.02 | 1.33 | 0.4 | 22.5 |
Format | Prosecco j’s bottle content in liters | 0.75 | 0.07 | 0.2 | 1.5 |
Type | Brut | 11% | |||
Extra dry | 37% | ||||
Dry | 20% | ||||
Sweet | 1% | ||||
Other | 31% | ||||
Denomination | CDO | 65% | |||
CGDO | 23% | ||||
IGT | 12% | Produced before 2010 | |||
Seller type | Discount | 9% | |||
Hypermarket | 45% | ||||
Supermarket | 41% | ||||
Other | 5% | ||||
Household income | Low income | 18% | <535 € per capita per month | ||
Medium-low income | 25% | 535 – 908 € per capita per month | |||
Medium-high income | 32% | 908 – 1389 € per capita per month | |||
High income | 25% | >1389 € per capita per month | |||
Household members | 1 member | 9.2% | |||
2 members | 30.1% | ||||
3 members | 29.6% | ||||
4 members | 24.4% | ||||
5+ members | 6.6% | ||||
Family organization | Pre families | 2.8% | |||
New families | 10.8% | ||||
Established families | 13.0% | ||||
Maturing families | 11.9% | ||||
Post families | 24.5% | ||||
Older couples | 32.6% | ||||
Older singles | 4.4% | ||||
Consumers’ age | <34 years | 4.9% | |||
35 – 44 years | 24.2% | ||||
45 – 54 years | 33.1% | ||||
55-54 years | 21.9% | ||||
>65 years | 15.9% | ||||