From: Who likes it “sparkling”? An empirical analysis of Prosecco consumers’ profile
Average ‘09-‘11 | 2009 | 2010 | 2011 | Δ ‘09/‘11 | |
---|---|---|---|---|---|
Prosecco | 5.50 | 5.15 | 5.00 | 6.25 | 21.4% |
CDO | 5.16 | 4.72 | 4.60 | 6.06 | 28.4% |
CGDO | 7.38 | 7.68 | 7.42 | 7.13 | −7.2% |
Franciacorta | 9.08 | 10.02 | 10.48 | 7.24 | −27.7% |
Asti | 8.15 | 9.19 | 8.61 | 6.85 | −25.5% |
Lambrusco | 3.57 | 4.05 | 3.84 | 2.91 | −28.1% |
Still red | 3.94 | 4.50 | 4.36 | 2.95 | −34.4% |
Still white | 3.38 | 3.68 | 3.58 | 2.93 | −20.4% |
Still rosè | 3.11 | 3.57 | 3.43 | 2.26 | −36.7% |