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Table 4 Sales distribution of Prosecco and wine in the LSRT

From: Who likes it “sparkling”? An empirical analysis of Prosecco consumers’ profile

  Prosecco Wine
Discount 7.41% 11.03%
Hypermarket 47.57% 38.45%
Supermarket 39.71% 42.43%
LS 0.82% 2.23%
Free Service 0.67% 1.20%
Others 3.82% 4.66%
  1. Source: own elaboration from A.C. Nielsen Homescan data.