Table 4 Sales distribution of Prosecco and wine in the LSRT
From: Who likes it “sparkling”? An empirical analysis of Prosecco consumers’ profile
Prosecco | Wine | |
|---|---|---|
Discount | 7.41% | 11.03% |
Hypermarket | 47.57% | 38.45% |
Supermarket | 39.71% | 42.43% |
LS | 0.82% | 2.23% |
Free Service | 0.67% | 1.20% |
Others | 3.82% | 4.66% |