Who likes it “sparkling”? An empirical analysis of Prosecco consumers’ profile

Table 5 Selected ML estimates. Probit Model

Explanatory Variables	(1) Consumption of Prosecco CDO	(2) Consumption of Prosecco CGDO
High Income	0.02*	-
Low Income	−0.19**	-
Pre Families	0.27	-
New Families	0.21*	0.31***
Maturing Families	−0.14	-
Post Families	0.36***	-
Older Couples	−0.05*	-
(Log)Price	−0.30***	−1.06***
(Log)Quantity	0.44***	0.91***
Age 35-44	0.25*	0.28*
Age 45-54	−0.29*	-
One household member	−0.45***	-
Two household members	0.20***	-
Three household members	−0.34*	-
Discount Market	−1.15***	-
Hypermarket	0.23***	0.24*
Carpené Malvolti	-	3.41***
La Gioiosa	-	1.59***
Extra-dry	-	0.34***
Constant	−0.38	−3.58*
R-squared	0.45	0.51

*** = 1% statistically significant; ** = 5% statistically significant; * = 10% statistically significant.