Skip to main content

Advertisement

Table 5 Selected ML estimates. Probit Model

From: Who likes it “sparkling”? An empirical analysis of Prosecco consumers’ profile

Explanatory Variables (1) Consumption of Prosecco CDO (2) Consumption of Prosecco CGDO
High Income 0.02* -
Low Income −0.19** -
Pre Families 0.27 -
New Families 0.21* 0.31***
Maturing Families −0.14 -
Post Families 0.36*** -
Older Couples −0.05* -
(Log)Price −0.30*** −1.06***
(Log)Quantity 0.44*** 0.91***
Age 35-44 0.25* 0.28*
Age 45-54 −0.29* -
One household member −0.45*** -
Two household members 0.20*** -
Three household members −0.34* -
Discount Market −1.15*** -
Hypermarket 0.23*** 0.24*
Carpené Malvolti - 3.41***
La Gioiosa - 1.59***
Extra-dry - 0.34***
Constant −0.38 −3.58*
R-squared 0.45 0.51
  1. *** = 1% statistically significant; ** = 5% statistically significant; * = 10% statistically significant.