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Table 6 Definition of socio-economic variables

From: Who likes it “sparkling”? An empirical analysis of Prosecco consumers’ profile

Household affluence

Four groups of Households have been considered defined according to ranking of “revenue per consumption unit”, proposed by OECD and calculated with the following:

\( Per\; capita\; income=\frac{Net\; Household\; Income}{1+0,7*\left( household\; size- number\; of\; children-1\right)+0,5* number\; of\; children} \)

Breakouts: (i) low affluence, 20%; (ii) below-average affluence 30%; (iii) above average affluence 30%; (iv) high affluence, 20%.

Types of families

Pre Families:

– i) Households with one member under 35 years old.

– ii) Household with 2 or more members with the housewife aged under 35 years, and with no children under 18 years of age.

New Families:

– Households with children under 6 years of age only.

Maturing Families:

– Households with children aged 0–17 years, and not all aged less than 6 years, or all aged above 10 years (i.e. not in categories 2 or 4).

Established Families:

– Households with children aged 11–17 only.

Post Families:

– i) Households with one member aged between 35 and 54 years.

– ii) Household with 2 or more members, with the housewife aged between 35 and 54 years, and with no children under 18 years of age.

Older Couples:

– Household with 2 or more members, with the housewife aged 55+, and with no children under 18 years of age.

 

Older Singles:

– Households with one member aged 55+ years.