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Table 3 Exploratory factor analysis of the attitude scales

From: Eco-innovative food in Brazil: perceptions from producers and consumers

ATTITUDES Loading Mean S.D.
Attitude towards environment and nature  Cronbach alpha: 0.78   6.42  
Humans are severely abusing the environment 0.798 6.68 0.726
The balance of nature is fragile to withstand the impacts of modern industrial nations* 0.747 6.57 0.867
The so-called “ecological crisis” facing humankind does not get proper attention* 0.794 6.38 1.054
The Earth is finite. with little space and limited resources 0.576 6.23 1.260
If things continue on their present course. we will soon experience a major ecological catastrophe 0.812 6.25 1.231
Attitude towards technological progress  Cronbach alpha: 0.82   6.07  
Many food manufacturers are more interested in making money than in the nutritional quality of its products 0.726 6.29 0.974
Modern production of food removes vitamins and minerals from food 0.812 6.16 1.004
The food industry is little concerned about the nutritional value of their products 0.850 6.09 1.035
Most foods are so processed that they lose nutritional value 0.819 6.17 0.997
The vast majority of food presents risks when consumed 0.649 5.65 1.336
Attitude towards Industrial production  Cronbach alpha: 0.941   5.08  
The degree of civilization can be measured from the degree of technological development 0.901 5.17 1.747
New technological inventions and applications make up the driving force of progress of society 0.905 5.19 1.669
In Brazil we are probably better off than ever thanks to the tremendous progress in technology 0.886 4.72 1.845
Throughout the ages. technological know-how has been the most important weapon in the struggle for life 0.925 5.12 1.700
Because of the development of the technology we will be able to face up to the problems of tomorrow’s society 0.886 5.18 1.799
Attitudes towards food production  Cronbach alpha: 0.817   6.79694  
It is important that the food I eat on a typical day…    
Has been prepared in an environmentally friendly way 0.750 6.76 0.591
Has been produced in a way which has not shaken the balance of nature 0.738 6.78 0.527
Is packaged in an environmentally friendly way 0.801 6.72 0.599
Bring benefits to the local community 0.680 6.75 0.521
Has been produced in a way that is guaranteed that animals have not undergone pain 0.667 6.74 0.669
Has been produced by companies that guarantee fair working conditions to their employees 0.616 6.90 0.339
Has been produced without the use of child labor and/or slave labor 0.649 6.93 0.297
Attitudes towards eco-innovative - food  Cronbach alpha: 0.84   6.94763  
Negative/Positive 0.913 6.94 0.366
Harmful/Beneficial 0.885 6.97 0.258
Unsatisfied/Satisfied 0.739 6.93 0.458
Unpleasant/Pleasant 0.895 6.96 0.271
  1. *Originally, reversed scales, but unreversed for Brazilian questionnaire.