Is quality certification in fruit and vegetable production a market-driven choice in Greece?

Agricultural and Food Economics

Table 1 Factors that can affect the farmer’s decision to implement QMS

	Factors	Reference
*MARKET conditions*	Customers are interested in certified products	Karipidis et al. 2009
	Buyers demand for implementation of QMS	Asfaw et al. 2010a; Kersting and Wollni 2012
	Buyers demand minimum quality requirements
	Expectations of easier selling	Kersting and Wollni 2012
	Requirement of the cooperative	Asfaw et al. 2010b; Narrod et al. 2009
	Expectations of average price raise	Soltani et al. 2014
	Advice – buyers’ recommendations	Kersting and Wollni 2012
	Advice – suppliers’ recommendations	-
	Local quality defects or problems	D’Souza et al. 1993
	Price uncertainty	-
	Impelling – Penalisation and control exerted on behalf of the buyers	-
*PUBLIC POLICY measures*	Participation in an agricultural development program	D’Souza et al. 1993
	Participation in a good practice implementation program	Dimara et al. 2004
	Expectation of subsidizing QMS implementation	Segerson 1999; Masakure et al. 2011
	Absence of provision of appropriate information/technical support	Asfaw et al. 2010b; Veldstra et al. 2014; Muriithi et al. 2011
	Penalisation and control exerted by the authorities	Reardon et al. 2003