Skip to main content

Advertisement

Fig. 7 | Agricultural and Food Economics

Fig. 7

From: Lending credence: motivation, trust, and organic certification

Fig. 7

The zone of certification for a “relationship-based” consumer. a The zone of certification for a relationship-based consumer whose ideal quality is equal to 1 (i.e., she prefers as many credence qualities as possible). b The zone of certification disappears for a relationship-based consumer whose ideal quality is equal to 0.5

Back to article page