Table 1 Agri-food chains: a comparative overview
From: Food supply chains: coordination governance and other shaping forces
Supply chains | Driving needs/keywords | Target market | Quality/information/trust | Innovation | Role of the place of origin | Role for farms |
|---|---|---|---|---|---|---|
Large retail company | Convenience price choice | Global | Standardization certification retailer reputation/brand | ++ | - | - |
Global processing company | Convenience innovation differentiation | Global | Standardization trademarks/patents producer reputation/brand | +++ | - | - |
Coop | Supply driven scale economies bargaining power | Global/local | Standardization certification coop reputation | + | ++ | ++ |
Geographical Indication | Quality tradition places | Local/global high segments | GI name product specification | - | +++ (Strong roots in 1 location) | + + (Selling mainly processed food) |
Short chain | Freshness genuinity environment face-to-face rel. | Local direct/personal high segments | Informal/non codified | - | +++ (Strong roots in 1 location) | +++ |
Specialized high quality retailer | Story telling novelties culture/etnicity dietary/healthy environment | Global high segments | Brand/reputation of producer AND retailer | In marketing +++ | +++ (Sourcing from many location but origin known and key) | + (Selling mainly processed food) |