Table 1 Sample attributes and standards
From: Japanese consumer preferences for additive-free wine labeling
Attribute | Standards | ||
|---|---|---|---|
Price (JPY/750 ml) | (1) 750 | (2) 1000 | (3) 1250 |
(4) 1500 | (5) 2000 | (6) 3500 | |
Source | (1) France | (2) Chile | (3) Japan |
“Antioxidant additive-free” label | (1) Present | (2) Absent | |
“Organic” label | (1) Present | (2) Absent | |