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Table 2 Respondent’s comparison ratio by sex and age compared with statistical data

From: Japanese consumer preferences for additive-free wine labeling

Age (years old)

Respondents

Statistics of research area

 

Male

Female

Male

Female

 

Number

Ratio (%)

Number

Ratio (%)

Ratio (%)

Ratio (%)

20–29

11

9.322

10

14.706

15.224

13.918

30–39

26

22.034

16

23.529

18.816

17.236

40–49

16

13.559

18

26.471

17.050

16.280

50–59

37

31.356

16

23.529

16.725

16.091

60–69

25

21.186

8

11.765

16.821

16.742

70 or more

3

2.542

0

0.000

15.365

19.733

Sum

118

100.000

68

100.000

100.000

100.000

  1. Source: Statistics Bureau, Ministry of Internal Affairs and Communications (2011). Note: The ratios shown in the statistics of research area are the sum rates of Sapporo City, Obihiro City, and Ikeda Town