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Table 5 SEM results

From: Japanese consumer preferences for additive-free wine labeling

Path coefficient

Estimated value

p value

Preference for antioxidant-free wine

Awareness of the dangers of food additives

0.690

0.000

Excessive concern for food safety

Awareness of the dangers of food additives

0.883

0.000

Preference for antioxidant-free wine

Knowledge of wine

−0.716

0.004

Preference for antioxidant-free wine

Knowledge of food processing

−0.282

0.042

Excessive concern for food safety

Knowledge of food processing

−0.276

0.086

Preference for antioxidant-free wine

Conformity with others

0.208

0.028

Excessive concern for food safety

Conformity with others

0.485

0.005

Preference for antioxidant-free wine

Low need for cognition

−0.212

0.025

Q13-4

Awareness of the dangers of food additives

0.656

Q14-7

Awareness of the dangers of food additives

0.514

0.000

Q16

Awareness of the dangers of food additives

0.541

0.000

Q1

Knowledge of wine

0.288

Q6-2

Knowledge of wine

0.407

0.006

Q15-11

Knowledge of wine

0.634

0.002

Q13-8

Knowledge of food processing

0.243

Q15-3

Knowledge of food processing

0.577

0.020

Q15-4

Knowledge of food processing

0.666

0.024

Q14-9

Conformity with others

0.775

Q14-11

Conformity with others

0.531

0.003

Q14-1

Low need for cognition

0.470

Q14-2

Low need for cognition

0.966

0.115

Q14-5

Low need for cognition

0.149

0.018

Q13-13

Preference for antioxidant-free wine

0.572

0.000

Q13-14

Preference for antioxidant-free wine

0.737

0.000

Q13-15

Preference for antioxidant-free wine

0.686

Q13-5

Excessive concern for food safety

0.574

Q13-7

Excessive concern for food safety

0.388

0.000

Q13-12

Excessive concern for food safety

0.371

0.000

GFI

  

0.781

RMSEA

  

0.072