Table 3 Marketing methods among respondents (N = 126)
From: Competitive strategies among Ontario farms marketing direct to consumers
Marketing activity | Yes | No | Share of gross salesa | Share of net family incomea |
|---|---|---|---|---|
Marketing farm commodities wholesale | 89 (70.6%) | 37 (29.4%) | 63.3% | 50.6% |
Marketing farm-fresh products or process products directly to consumers | 118 (93.7%) | 8 (6.3%) | 34.3% | 33.2% |
Marketing farm-fresh products or processed products directly to restaurants, institutions, or local/independent retailers | 41 (32.5%) | 85 (67.5%) | 21.5% | 20.2% |
Agri-tourism | 14 (11.1%) | 112 (88.9%) | 13.6% | 8.9% |