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Table 3 Marketing methods among respondents (N = 126)

From: Competitive strategies among Ontario farms marketing direct to consumers

Marketing activity Yes No Share of gross salesa Share of net family incomea
Marketing farm commodities wholesale 89 (70.6%) 37 (29.4%) 63.3% 50.6%
Marketing farm-fresh products or process products directly to consumers 118 (93.7%) 8 (6.3%) 34.3% 33.2%
Marketing farm-fresh products or processed products directly to restaurants, institutions, or local/independent retailers 41 (32.5%) 85 (67.5%) 21.5% 20.2%
Agri-tourism 14 (11.1%) 112 (88.9%) 13.6% 8.9%
  1. aAverage shares reported for those respondents engaged in specific marketing activity; hence, reported percentage figures add up to more than 100%