From: Competitive strategies among Ontario farms marketing direct to consumers
Variable | Innovation activity reported by respondents | ||
---|---|---|---|
 | Not at alla | To some extent | To a large extent |
Product innovation (new to farm) | |||
 New or significantly improved processed product | 54 (42.9%) | 25 (19.8%) | 6 (4.8%) |
 New or significantly improved packaging | 54 (42.9%) | 25 (19.8%) | 11 (8.7%) |
Marketing innovation (new to farm) | |||
 Marketing channel | 51 (40.5%) | 36 (28.6%) | 15 (11.9%) |
 Communications, advertising, or promotion methods | 47 (37.3%) | 43 (34.1%) | 18 (14.3%) |
 | Median | Minimum | Maximum |
Farming experience (years) | 23.00 | 3.00 | 55.00 |
Farm gross sales (categorical)b | 4.00 | 2.00 | 8.00 |