From: Competitive strategies among Ontario farms marketing direct to consumers
 | Entrepreneurial orientation | Expected performance | Experience | Market orientation | Marketing innovation | Product innovation | Sales | Satisfaction with performance |
---|---|---|---|---|---|---|---|---|
Entrepreneurial orientation | 0.593 | Â | Â | Â | Â | Â | Â | Â |
Expected performance | 0.299 | 0.894 | Â | Â | Â | Â | Â | Â |
Experience | 0.096 | −0.06 | 1 |  |  |  |  |  |
Market orientation | 0.326 | 0.410 | −0.078 | 0.719 |  |  |  |  |
Marketing innovation | 0.502 | 0.437 | −0.060 | 0.570 | 0.766 |  |  |  |
Product innovation | 0.288 | 0.049 | −0.192 | 0.233 | 0.465 | 0.731 |  |  |
Sales | 0.344 | 0.118 | 0.258 | 0.058 | 0.127 | 0.176 | 1 | Â |
Satisfaction with performance | 0.323 | 0.331 | 0.012 | 0.193 | 0.270 | 0.106 | 0.184 | 0.785 |