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Agricultural and Food Economics

Table 9 Items of performance scales and scale reliabilities

From: Competitive strategies among Ontario farms marketing direct to consumers

 

Current performancea

[Alpha = 0.831; AVE = 0.617]

Expected performanceb

[Alpha = 0.922; AVE = 0.799]

 

Mean

Std. deviation

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Mean

Std. deviation

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Gross farm sales

4.16

1.54

0.620

4.91

1.22

0.961

Net farm income

3.49

1.62

0.742

4.68

1.36

0.849

Cash flow

3.76

1.69

0.956

4.63

1.21

0.867

  1. aScale ranged from 1 (very dissatisfied) to 7 (very satisfied)
  2. bScale ranged from 1 (will deteriorate significantly) to 7 (will improve significantly)
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