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Table 1 Choice experiment attributes and levels

From: Does ‘local’ matter in restaurant choice? Results of a discrete choice experiment targeting German and Italian consumers

Attributes

Levels

Price (€)

20, 25, 30, 35, 40, 45, 50, 55

Origin

Menu with local products; this restaurant gives preference to products of regional origin, certified by farmers’ associations; no indication

Process certifications

This restaurant uses exclusively organic meats, fruit and vegetables; this restaurant uses exclusively foods without genetically modified organisms; no certification

Service quality and atmosphere

High, medium–high, medium–low