Agricultural and Food Economics

Table 5 Rotated factor loadings

From: Does ‘local’ matter in restaurant choice? Results of a discrete choice experiment targeting German and Italian consumers

Variable	Factor 1	Factor 2	Factor 3	Factor 4
Power	0.69	0.12	− 0.04	− 0.01
Achievement	0.65	0.22	0.28	0.10
Edonism	0.42	0.08	0.58	0.25
Stimulation	0.65	0.04	0.27	0.32
Self-direction	0.32	0.24	0.48	0.45
Benevolence	0.20	0.49	0.11	0.56
Universalism	0.09	0.30	0.27	0.61
Tradition	0.15	0.63	0.12	0.24
Conformity	0.12	0.70	0.18	0.18
Security	0.04	0.39	0.56	0.14

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