Table 6 Average values of the factors for the four clusters analysed
Clusters | Self-enhancement and stimulation | Conservation | Edonism and security | Self-transcendence |
|---|---|---|---|---|
Price driven | 0.10 | 0.04 | − 0.01 | 0.01 |
Locavores | 0.09 | 0.10 | − 0.01 | 0.04 |
Savers | − 0.14 | − 0.05 | 0.00 | − 0.06 |
No-choosers | − 0.08 | − 0.06 | 0.06 | 0.05 |