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Table 6 Average values of the factors for the four clusters analysed

From: Does ‘local’ matter in restaurant choice? Results of a discrete choice experiment targeting German and Italian consumers

Clusters Self-enhancement and stimulation Conservation Edonism and security Self-transcendence
Price driven 0.10 0.04 − 0.01 0.01
Locavores 0.09 0.10 − 0.01 0.04
Savers − 0.14 − 0.05 0.00 − 0.06
No-choosers − 0.08 − 0.06 0.06 0.05