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Table 4 Results of the ordered logistic regression

From: Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy

Ordered logistic regression     Number of obs = 260
     LR chi2 (23) = 211.74
     Prob > chi2 = 0.0000
Log likelihood = −300.72018     Pseudo R 2 = 0.2604
Frequency of avocado consumption Coef. Std. err. z P > |z| [95% conf. interval]
Frequency of traditional fruit consumption − 0.1496 0.0847 − 1.77 0.077 − 0.3157 0.0164
Frequency of tropical fruit consumption 1.2212 0.1195 10.22 0.000 0.9870 1.4555
Neophilia/neophobia 1.0121 0.0145 0.83 0.004 − 0.0163 0.0405
Processed fruit − 0.1437 0.2711 − 0.53 0.596 − 0.6751 0.3877
Taste 0.2429 0.1036 2.34 0.019 0.0398 0.4460
Price − 0.2110 0.1017 − 2.08 0.038 − 0.4102 − 0.0118
Convenience of consumption 0.1080 0.1219 0.89 0.375 − 0.1308 0.3469
Health benefits − 0.0064 0.1274 − 0.05 0.960 − 0.2561 0.2433
Appearance (attractiveness) 0.0347 0.1054 0.33 0.742 − 0.1718 0.2412
Perishability 0.2463 0.0904 2.72 0.006 0.0691 0.4235
Stage of ripeness (unripe) 0.8035 0.1437 − 2.81 0.005 − 0.6852 − 0.1217
Pulp creaminess (texture) 0.3091 0.1409 2.19 0.028 0.0329 0.5853
Local origin 0.0172 0.0996 0.17 0.063 − 0.1780 0.2125
Organic certification 0.0045 0.1184 0.04 0.070 − 0.2366 0.2276
Seasonality 0.0192 0.1142 0.17 0.866 − 0.2046 0.2430
Visual integrity (bruising) 0.0080 0.0932 0.09 0.932 − 0.1747 0.1907
Age − 0.0006 0.0104 − 0.06 0.956 − 0.0210 0.0198
Gender 0.7099 0.2591 2.74 0.006 0.2021 1.2176
Education 0.2072 0.1844 1.12 0.061 − 0.1541 0.5685
Living in a urban area − 0.4226 0.2868 − 1.47 0.141 − 0.9847 0.1395
Income 0.2003 0.0731 2.74 0.006 0.0570 0.3435
/cut1 3.0720 1.1812    0.7570 5.3870
/cut2 4.5396 1.1946    2.1982 6.8810