From: Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy
Ordered logistic regression | Number of obs = 260 | |||||
---|---|---|---|---|---|---|
LR chi2 (23) = 211.74 | ||||||
Prob > chi2 = 0.0000 | ||||||
Log likelihood = −300.72018 | Pseudo R 2 = 0.2604 | |||||
Frequency of avocado consumption | Coef. | Std. err. | z | P > |z| | [95% conf. interval] | |
Frequency of traditional fruit consumption | − 0.1496 | 0.0847 | − 1.77 | 0.077 | − 0.3157 | 0.0164 |
Frequency of tropical fruit consumption | 1.2212 | 0.1195 | 10.22 | 0.000 | 0.9870 | 1.4555 |
Neophilia/neophobia | 1.0121 | 0.0145 | 0.83 | 0.004 | − 0.0163 | 0.0405 |
Processed fruit | − 0.1437 | 0.2711 | − 0.53 | 0.596 | − 0.6751 | 0.3877 |
Taste | 0.2429 | 0.1036 | 2.34 | 0.019 | 0.0398 | 0.4460 |
Price | − 0.2110 | 0.1017 | − 2.08 | 0.038 | − 0.4102 | − 0.0118 |
Convenience of consumption | 0.1080 | 0.1219 | 0.89 | 0.375 | − 0.1308 | 0.3469 |
Health benefits | − 0.0064 | 0.1274 | − 0.05 | 0.960 | − 0.2561 | 0.2433 |
Appearance (attractiveness) | 0.0347 | 0.1054 | 0.33 | 0.742 | − 0.1718 | 0.2412 |
Perishability | 0.2463 | 0.0904 | 2.72 | 0.006 | 0.0691 | 0.4235 |
Stage of ripeness (unripe) | 0.8035 | 0.1437 | − 2.81 | 0.005 | − 0.6852 | − 0.1217 |
Pulp creaminess (texture) | 0.3091 | 0.1409 | 2.19 | 0.028 | 0.0329 | 0.5853 |
Local origin | 0.0172 | 0.0996 | 0.17 | 0.063 | − 0.1780 | 0.2125 |
Organic certification | 0.0045 | 0.1184 | 0.04 | 0.070 | − 0.2366 | 0.2276 |
Seasonality | 0.0192 | 0.1142 | 0.17 | 0.866 | − 0.2046 | 0.2430 |
Visual integrity (bruising) | 0.0080 | 0.0932 | 0.09 | 0.932 | − 0.1747 | 0.1907 |
Age | − 0.0006 | 0.0104 | − 0.06 | 0.956 | − 0.0210 | 0.0198 |
Gender | 0.7099 | 0.2591 | 2.74 | 0.006 | 0.2021 | 1.2176 |
Education | 0.2072 | 0.1844 | 1.12 | 0.061 | − 0.1541 | 0.5685 |
Living in a urban area | − 0.4226 | 0.2868 | − 1.47 | 0.141 | − 0.9847 | 0.1395 |
Income | 0.2003 | 0.0731 | 2.74 | 0.006 | 0.0570 | 0.3435 |
/cut1 | 3.0720 | 1.1812 | 0.7570 | 5.3870 | ||
/cut2 | 4.5396 | 1.1946 | 2.1982 | 6.8810 |