Skip to main content

Table 4 Results of the ordered logistic regression

From: Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy

Ordered logistic regression

   

Number of obs = 260

    

LR chi2 (23) = 211.74

    

Prob > chi2 = 0.0000

Log likelihood = −300.72018

   

Pseudo R 2 = 0.2604

Frequency of avocado consumption

Coef.

Std. err.

z

P > |z|

[95% conf. interval]

Frequency of traditional fruit consumption

− 0.1496

0.0847

− 1.77

0.077

− 0.3157

0.0164

Frequency of tropical fruit consumption

1.2212

0.1195

10.22

0.000

0.9870

1.4555

Neophilia/neophobia

1.0121

0.0145

0.83

0.004

− 0.0163

0.0405

Processed fruit

− 0.1437

0.2711

− 0.53

0.596

− 0.6751

0.3877

Taste

0.2429

0.1036

2.34

0.019

0.0398

0.4460

Price

− 0.2110

0.1017

− 2.08

0.038

− 0.4102

− 0.0118

Convenience of consumption

0.1080

0.1219

0.89

0.375

− 0.1308

0.3469

Health benefits

− 0.0064

0.1274

− 0.05

0.960

− 0.2561

0.2433

Appearance (attractiveness)

0.0347

0.1054

0.33

0.742

− 0.1718

0.2412

Perishability

0.2463

0.0904

2.72

0.006

0.0691

0.4235

Stage of ripeness (unripe)

0.8035

0.1437

− 2.81

0.005

− 0.6852

− 0.1217

Pulp creaminess (texture)

0.3091

0.1409

2.19

0.028

0.0329

0.5853

Local origin

0.0172

0.0996

0.17

0.063

− 0.1780

0.2125

Organic certification

0.0045

0.1184

0.04

0.070

− 0.2366

0.2276

Seasonality

0.0192

0.1142

0.17

0.866

− 0.2046

0.2430

Visual integrity (bruising)

0.0080

0.0932

0.09

0.932

− 0.1747

0.1907

Age

− 0.0006

0.0104

− 0.06

0.956

− 0.0210

0.0198

Gender

0.7099

0.2591

2.74

0.006

0.2021

1.2176

Education

0.2072

0.1844

1.12

0.061

− 0.1541

0.5685

Living in a urban area

− 0.4226

0.2868

− 1.47

0.141

− 0.9847

0.1395

Income

0.2003

0.0731

2.74

0.006

0.0570

0.3435

/cut1

3.0720

1.1812

  

0.7570

5.3870

/cut2

4.5396

1.1946

  

2.1982

6.8810