Consumer interest towards tropical fruit: factors affecting avocado fruit consumption in Italy

Agricultural and Food Economics

Table 5 Odds ratio calculated on the results of ordered logistic regression

Ordered logistic regression				Number of obs = 260
				LR chi² (23) = 211.74
				Prob > chi² = 0.0000
Log likelihood = − 300.72018				Pseudo R ² = 0.2604
Frequency of avocado consumption	Odds ratio	Std. err.	z	P > \|z\|	[95% conf. interval]
Frequency of traditional fruit consumption	0.8610	0.0729	− 1.77	0.077	0.7293	1.0165
Frequency of tropical fruit consumption	3.3914	0.4054	10.22	0.000	2.6831	4.2867
Food neophilia	1.3122	0.0147	0.83	0.004	0.9838	1.0413
Processed fruit	0.8662	0.2348	− 0.53	0.596	0.5091	1.4736
Taste	1.2750	0.1321	2.34	0.019	1.0406	1.5621
Price	0.8098	0.0823	− 2.08	0.038	0.6635	0.9883
Convenience of consumption	1.1141	0.1358	0.89	0.375	0.8774	1.4146
Health benefits	0.9936	0.1266	− 0.05	0.960	0.7740	1.2754
Appearance	1.0353	0.1091	0.33	0.742	0.8422	1.2728
Perishability	1.2793	0.1157	2.72	0.006	1.0715	1.5273
Stage of ripeness (unripe)	1.3680	0.0960	− 2.81	0.005	0.5040	0.8854
Pulp creaminess (texture)	1.3622	0.1920	2.19	0.028	1.0335	1.7956
Local origin	1.5174	0.1013	0.17	0.063	0.8369	1.2367
Organic certification	1.4955	0.1179	0.04	0.070	0.7893	1.2556
Seasonality	1.0194	0.1164	0.17	0.866	0.8150	1.2751
Peel integrity (bruising)	1.0080	0.0940	0.09	0.932	0.8397	1.2100
Age	0.9994	0.0104	− 0.06	0.956	0.9793	1.0200
Gender	2.0337	0.5269	2.74	0.006	1.2240	3.3791
Education	1.2302	0.2268	1.12	0.061	0.8571	1.7657
Living in urban area	0.6553	0.1879	− 1.47	0.141	0.3736	1.1497
Income	1.2217	0.0893	2.74	0.006	1.0587	1.4099
/cut1	3.0720	1.1812			0.7570	5.3870
/cut2	4.5396	1.1946			2.1982	6.8810