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Table 6 Coefficients of Variables of factors influencing consumers’ perception of health benefits of organic vegetables using Stepwise Multiple Linear Regression Model

From: Consumers’ Perception of Environmental and Health Benefits, and Consumption of Organic Vegetables in Bangkok

Variable Unstandardized coefficient Standardized coefficient t value Sig.
B Std. error Beta
(Constant) 0.230 0.025   9.378 0.000**
Household income 0.085 0.006 0.519 14.761 0.000**
Age of respondent 0.003 0.001 0.196 5.616 0.000**
Gender of respondent 0.058 0.012 0.141 4.776 0.000**
Access to information on OV 0.117 0.033 0.088 3.586 0.000**
HHM with health problem 0.048 0.013 0.122 3.664 0.000**
Location of residence −0.030 0.009 −0.076 −3.335 0.001**
  1. NB: ** Significant at p < 0.01