Consumers’ Perception of Environmental and Health Benefits, and Consumption of Organic Vegetables in Bangkok

Agricultural and Food Economics

Table 6 Coefficients of Variables of factors influencing consumers’ perception of health benefits of organic vegetables using Stepwise Multiple Linear Regression Model

Variable	Unstandardized coefficient		Standardized coefficient	t value	Sig.
Variable	B	Std. error	Beta	t value	Sig.
(Constant)	0.230	0.025		9.378	0.000**
Household income	0.085	0.006	0.519	14.761	0.000**
Age of respondent	0.003	0.001	0.196	5.616	0.000**
Gender of respondent	0.058	0.012	0.141	4.776	0.000**
Access to information on OV	0.117	0.033	0.088	3.586	0.000**
HHM with health problem	0.048	0.013	0.122	3.664	0.000**
Location of residence	−0.030	0.009	−0.076	−3.335	0.001**