Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging

Salomón Pérez; Adewale Oparinde; Ekin Birol; Carolina Gonzalez; Manfred Zeller

doi:10.1186/s40100-018-0108-2

Agricultural and Food Economics

Table 3 Frequency of respond for hedonic rating for bean varieties (home testing, northwest Guatemala) (hedonic score/%)

From: Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging

	Bean variety	Raw bean color	Raw bean size	Bean taste	Cooking time	Cooked bean thickness	Cooked bean toughness	Overall
Control (T1): No information presented	Local	7 60.83% 6 34.17% 5 5.00%	7 65.83% 6 48.33% 5 5.00% 2 0.83%	7 70.83% 6 22.50% 5 5.00% 2 1.67%	7 49.17% 6 36.67% 5 6.67% 3 3.33% 2 4.17%	7 52.50% 6 34.17% 5 9.17% 3 2.50% 2 1.67%	7 58.5% 6 37.6% 5 3.90%	7 64.17% 6 29.17% 5 4.17% 4 0.83% 3 1.66%
	IB	7 72.50% 6 21.67% 5 4.17% 3 1.67%	7 69.17% 6 25.83% 5 3.33% 4 0.83% 3 0.83%	7 81.67% 6 16.67% 5 1.67%	7 68.33% 6 25.00% 5 5.00% 3 1.67%	7 75.00% 6 18.33% 5 5.83% 3 0.83%	7 70.00% 6. 19.65% 5 7.33% 4 3.02%	7 77.50% 6 20.00% 5 1.67% 4 0.83%
	Difference in distribution
	Pearson Chi-square (p value)	0.17	0.12	0.08^a	0.23	0.13	0.06	0.33
T2: Information presented once	Local	7 59.17% 6 36.67% 5 3.33% 3 0.83%	7 53.33% 6 43.33% 5 3.33%	7 65.00% 6 33.33% 5 1.67%	7 60.00% 6 30.00% 5 6.67% 3 2.50% 2 0.83%	7 55.83% 6 38.33% 5 4.17% 3 1.67%	7 61.25% 6 37.44% 5 1.31%	7 64.17% 6 32.50% 5 2.50% 3 0.83%
	IB	7 79.17% 6 19.17% 5 1.67%	7 75.00% 6 24.17% 5 0.83%	7 87.50% 6 10.00% 5 2.50%	7 74.17% 6 20.00% 5 4.17% 3 1.66%	7 72.50% 6 24.17% 5 1.67% 3 1.67%	7 77.85% 6 18.24% 5 3.91%	7 82.50% 6 15.83% 5 0.83% 3 0.83%
	Difference in means
	Pearson Chi-square (p value)	0.07^a	0.06^a	0.22	0.32	0.120	0.16	0.05^b
T3: Information presented three times	Local	7 59.66% 6 36.13% 5 4.20%	7 56.30% 6 41.18% 5 2.52%	7 66.39% 6 31.09% 5 2.52%	7 47.90% 6 45.38% 5 5.88% 3 0.84%	7 56.30% 6 41.18% 5 2.52%	7 53.27% 6 31.82% 5 10.51% 4 4.40%	7 58.82% 6 38.66% 5 2.52%
	IB	7 80.67% 6 15.13% 5 4.20%	7 80.67% 6 16.81% 5 1.68% 4 0.84%	7 88.24% 6 7.56% 5 4.20%	7 66.39% 6 27.73% 5 5.04% 1 0.84%	7 78.99% 6 15.97% 5 4.20% 1 0.84%	7 78.83% 6 17.28% 5 3.89%	7 84.03% 6 11.76% 5 4.20%
	Difference in means
	IB vs. Local	0.02^b	0.07^a	0.09^a	0.23	0.01^b	0.11	0.09^a

^aStatistically different at 10% significance level
^bStatistically different at 5% significance level
^cStatistically different at 1% significance level

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