Skip to main content

Table 4 Mean WTP for bean varieties

From: Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging

Variety

Average WTP ± S.D. (Quetzals)

Iron biofortified variety (“super chiva”)

 IB (T1)

4.83 ± 0.71

 IB (T2)

4.96 ± 0.83

 IB (T3)

4.89 ± 0.76

Traditional variety (“parramos”)

 Traditional (T1)

4.70 ± 0.72

 Traditional (T2)

4.67 ± 0.74

 Traditional (T3)

4.67 ± 0.71

 

Premium/discount

Within treatment comparison (% difference)

 T1 (IB vs. Traditional)

2.76%

 T2 (IB vs. Traditional)

6.20%

 T3 (IB vs. Traditional)

4.71%

Across treatment comparison. WTP premium = IB − Traditional (% difference)

 T1 vs. T2

− 2.62%

 T1 vs. T3

− 1.22%

 T2 vs. T3

1.43%

  1. Average market price: 5 Q/pound