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Table 4 Mean WTP for bean varieties

From: Consumer acceptance of an iron bean variety in Northwest Guatemala: the role of information and repeated messaging

Variety Average WTP ± S.D. (Quetzals)
Iron biofortified variety (“super chiva”)
 IB (T1) 4.83 ± 0.71
 IB (T2) 4.96 ± 0.83
 IB (T3) 4.89 ± 0.76
Traditional variety (“parramos”)
 Traditional (T1) 4.70 ± 0.72
 Traditional (T2) 4.67 ± 0.74
 Traditional (T3) 4.67 ± 0.71
  Premium/discount
Within treatment comparison (% difference)
 T1 (IB vs. Traditional) 2.76%
 T2 (IB vs. Traditional) 6.20%
 T3 (IB vs. Traditional) 4.71%
Across treatment comparison. WTP premium = IB − Traditional (% difference)
 T1 vs. T2 − 2.62%
 T1 vs. T3 − 1.22%
 T2 vs. T3 1.43%
  1. Average market price: 5 Q/pound