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Table 5 Multinomial logit results for the labeling choices

From: Labeling food safety attributes: to inform or not to inform?

  Choose option B Choose neither option
Parameter Estimate Odds ratio Estimate Odds ratio
Intercept − 5.7008*** (1.2621)   − 7.1452*** (1.9240)  
Food safety label
 Safer Choice/Enhance 1.4835*** (0.3379) 4.4082 0.8948** (0.4413) 2.4468
 Safer Choice/Vaccinated 0.6361** (0.2955) 1.8890 0.3139 (0.4082) 1.3687
Attitudes, knowledge, and opinion
 Personal health issues − 0.0794 (0.1677) 0.9236 0.0957 (0.2299) 1.1004
 Food labels − 0.2440 (0.2006) 0.7835 − 0.1266 (0.2723) 0.8811
 Read labels 0.5847*** (0.2146) 1.7943 0.5600** (0.2831) 1.7506
 Knowledge vaccines − 0.0622 (0.1537) 0.9397 0.1232 (0.2012) 1.1311
 Accept vaccines 0.4118*** (0.1269) 1.5095 − 0.1780 0.1610 0.8369
 Burgers cooked 0.3146* (0.1657) 1.3697 0.2283 0.2258 1.2564
Opinion about the government’s role
 Label vaccines 0.3373*** (0.1174) 1.4012 0.4429*** (0.1652) 1.5573
 Mandate vaccines 0.3745*** (0.1156) 1.4543 − 0.0590 (0.1420) 0.9427
Demographics
 Primary shopper 0.5572 (0.4433) 1.7458 1.0779 (0.8256) 2.9384
 Child at home − 0.2690 0.2877 0.7641 − 0.3787 0.3928 0.6848
 College 0.17164 (0.3487) 1.1873 0.4403 0.5043 1.5532
 Male 0.6240** (0.2820) 1.8664 0.1070 0.3894 1.1129
 Income 0.0067** (0.0031) 1.0068 0.0031 0.0041 1.0031
 Age − 0.0132 (0.0087) 0.9869 − 0.0064 0.0117 0.9936
Location
 Shopping district 0.0438 (0.3799) 1.0448 1.2766 0.8286 3.5846
 Natural foods store 0.1319 (0.4312) 1.1410 2.0621** 0.8264 7.8628
 Urban center − 0.2527 (0.4334) 0.7767 1.6943** 0.8566 5.4429
  1. Standard errors are given in parentheses
  2. Reference category: Option A (ground beef with only the standard label)
  3. Estimated coefficient is significant at the 10% level. At the 5%significance level. At the 1% significance level