Skip to main content

Table 5 Multinomial logit results for the labeling choices

From: Labeling food safety attributes: to inform or not to inform?

  Choose option B Choose neither option
Parameter Estimate Odds ratio Estimate Odds ratio
Intercept − 5.7008***
(1.2621)
  − 7.1452***
(1.9240)
 
Food safety label
 Safer Choice/Enhance 1.4835***
(0.3379)
4.4082 0.8948**
(0.4413)
2.4468
 Safer Choice/Vaccinated 0.6361**
(0.2955)
1.8890 0.3139
(0.4082)
1.3687
Attitudes, knowledge, and opinion
 Personal health issues − 0.0794
(0.1677)
0.9236 0.0957
(0.2299)
1.1004
 Food labels − 0.2440
(0.2006)
0.7835 − 0.1266
(0.2723)
0.8811
 Read labels 0.5847***
(0.2146)
1.7943 0.5600**
(0.2831)
1.7506
 Knowledge vaccines − 0.0622
(0.1537)
0.9397 0.1232
(0.2012)
1.1311
 Accept vaccines 0.4118***
(0.1269)
1.5095 − 0.1780
0.1610
0.8369
 Burgers cooked 0.3146*
(0.1657)
1.3697 0.2283
0.2258
1.2564
Opinion about the government’s role
 Label vaccines 0.3373***
(0.1174)
1.4012 0.4429***
(0.1652)
1.5573
 Mandate vaccines 0.3745***
(0.1156)
1.4543 − 0.0590
(0.1420)
0.9427
Demographics
 Primary shopper 0.5572
(0.4433)
1.7458 1.0779
(0.8256)
2.9384
 Child at home − 0.2690
0.2877
0.7641 − 0.3787
0.3928
0.6848
 College 0.17164
(0.3487)
1.1873 0.4403
0.5043
1.5532
 Male 0.6240**
(0.2820)
1.8664 0.1070
0.3894
1.1129
 Income 0.0067**
(0.0031)
1.0068 0.0031
0.0041
1.0031
 Age − 0.0132
(0.0087)
0.9869 − 0.0064
0.0117
0.9936
Location
 Shopping district 0.0438
(0.3799)
1.0448 1.2766
0.8286
3.5846
 Natural foods store 0.1319
(0.4312)
1.1410 2.0621**
0.8264
7.8628
 Urban center − 0.2527
(0.4334)
0.7767 1.6943**
0.8566
5.4429
  1. Standard errors are given in parentheses
  2. Reference category: Option A (ground beef with only the standard label)
  3. Estimated coefficient is significant at the 10% level. At the 5%significance level. At the 1% significance level