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Table 6 Results from double-bounded contingent valuation

From: Labeling food safety attributes: to inform or not to inform?

 

Model I

standard model

Model II

with bid set dummies

Model III

anchoring and shift

Variable

Estimate

Estimate

Estimate

Intercept

− 0.405

(0.701)

0.081

(0.594)

− 0.363

(0.461)

Food safety label

 Safer Choice/Enhance

0.324

(0.209)

0.346**

(0.175)

0.328**

(0.137)

 Safer Choice/Vaccinated

0.155

(0.210)

0.183

(0.176)

0.174

(0.138)

Attitudes, knowledge, and opinion

 Personal health issues

0.329***

(0.109)

0.255***

(0.091)

0.296***

(0.071)

 Read labels

0.100

(0.120)

0.098

(0.101)

0.097

(0.079)

 Accept vaccines

− 0.163**

(0.082)

− 0.132*

(0.069)

− 0.151***

(0.054)

Opinions about the government’s role

 Label vaccines

0.230**

(0.099)

0.233***

(0.084)

0.229***

(0.065)

 Mandate vaccines

0.062

(0.081)

0.028

(0.068)

0.049

(0.053)

 Ensure safety

− 0.069

(0.090)

− 0.024

(0.076)

− 0.052

(0.059)

Demographics

 College

− 0.431*

(0.228)

− 0.267

(0.192)

− 0.364**

(0.150)

 Income

0.003*

(0.002)

0.002

(0.001)

0.002**

(0.001)

 Children at home

0.093

(0.174)

0.091

(0.146)

0.098

(0.114)

Location

 Shopping district

0.454*

(0.242)

0.370*

(0.207)

0.389**

(0.159)

 Natural Foods store

0.895***

(0.272)

0.732***

(0.231)

0.802***

(0.178)

 Urban center

0.725***

(0.275)

0.719***

(0.233)

0.702***

(0.180)

Bid set dummies

 Bid set 1

 

− 0.841***

(0.176)

 

 Bid set 2

− 0.792***

(0.164)

Anchoring and shift effects

 Anchoring (γ)

 

0.711***

(0.151)

 Shift (δ)

− 0.986***

(0.234)

 Log likelihood

− 343.81

− 330.85

− 677.59

  1. Standard errors are given in parentheses
  2. Estimated coefficient is significant at the 10% level. At the 5% significance level. At the 1% significance level