Table 7 Estimates of mean WTP for the food safety labels
From: Labeling food safety attributes: to inform or not to inform?
Mean WTP estimate | Safer Choice/Enhance | Safer Choice/Vaccinated | E. coli/Vaccinated |
|---|---|---|---|
Mean WTP | $1.77 | $1.62 | $1.44 |
Lower 95% CI | $1.60 | $1.44 | $1.24 |
Upper 95% CI | $1.94 | $1.79 | $1.65 |