Skip to main content

Advertisement

Table 7 Estimates of mean WTP for the food safety labels

From: Labeling food safety attributes: to inform or not to inform?

Mean WTP estimate Safer Choice/Enhance Safer Choice/Vaccinated E. coli/Vaccinated
Mean WTP $1.77 $1.62 $1.44
Lower 95% CI $1.60 $1.44 $1.24
Upper 95% CI $1.94 $1.79 $1.65