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Table 1 Attributes and attribute levels used in CE

From: Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

Attribute Levels
Price (€/bottle) 4, 8, 12
Origin Collio, Friuli Venezia Giulia region, other Italian regions
Winescape Yes, no
Carbon footprint labelling Yes, no
Quality certification ‘table wine’, DOC, DOCG
  1. Source: own elaboration