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Table 1 Attributes and attribute levels used in CE

From: Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

Attribute

Levels

Price (€/bottle)

4, 8, 12

Origin

Collio, Friuli Venezia Giulia region, other Italian regions

Winescape

Yes, no

Carbon footprint labelling

Yes, no

Quality certification

‘table wine’, DOC, DOCG

  1. Source: own elaboration