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Table 2 Sample characteristics

From: Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

Gender Female
50.09%
Male
49,91%
Years old < 21
43.17%
21 and over
56.83%
Average age 21.64
Wine expert in your family Yes
19.08%
No
80.92%
  1. Source: own elaboration