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Table 2 Sample characteristics

From: Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

Gender

Female

50.09%

Male

49,91%

Years old

< 21

43.17%

21 and over

56.83%

Average age

21.64

Wine expert in your family

Yes

19.08%

No

80.92%

  1. Source: own elaboration