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Table 4 Base model and latent class model results

From: Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

  MNL Latent class model   
   Class 1 Class 2 Class 3 Class 4 Class 5
Variable Coeff. (S.E.) Coeff. (S.E.) WTP (€/bottle) Coeff. (S.E.) WTP (€/bottle) Coeff. (S.E.) WTP (€/bottle) Coeff. (S.E.) WTP (€/bottle) Coeff.
(S.E.)
WTP (€/bottle)
ASC 0.45*** (0.99) − 2.12*** (0.38) / − 4.30*** (0.37) / − 0.30 (1.20) / 1.33*** (0.22) / 5.22*** (1.72) /
Price − 0.23*** (0.01) − 0.01 (0.01) / − 0.15*** (0.02) / 0.04 (0.07) / 0.05*** (0.02) / 0.01 (0.24) /
Collio 0.19** (0.07) 0.50*** (0.11) / − 0.87*** (0.16) − 5.89 − 2.49 (1.57) / 0.11 (0.16) / − 5.35 (6.66) /
Friuli VG 0.56*** (0.08) 0.71*** (0.12) / − 1.06*** (0.19) − 7.18 4.12*** (0.77) / 0.89*** (0.17) / − 4.12 (4.93) /
Winescape 0.05 (0.07) 0.17 (0.11) / − 0.29 (0.24) / 0.89 (0.88) / − 0.03 (0.15) / − 0.27 (9.23) /
Carbon Footprint 0.57*** (0.09) 0.98*** (0.14) / − 0.15 (0.32) / 0.34 (1.03) / 0.08 (0.20) / − 1.04 (9.66) /
DOCG 0.31*** (0.09) 0.34** (0.16) / 0.93*** (0.28) 6.25 0.10 (0.87) / 0.27 (0.21) / 0.88 (9.26) /
DOC 0.35*** (0.08) 0.46*** (0.12) / 0.59*** (0.25) 3.98 − 0.59 (0.82) / 0.21 (0.17) / 1.27 (9.21) /
Average probability 0.52   0.12   0.06   0.14   0.16  
  1. ***Significant at a 95% conf. level; **Significant at a 90% conf. level
  2. Source: Own elaboration