Table 1 Craft beer attributes considered by consumers when purchasing a beer
From: Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling
Attribute number | Attributes |
|---|---|
1 | Alcohol content |
2 | Brand name |
3 | Store promotion |
4 | Someone recommended it |
5 | Price |
6 | Packaging size |
7 | Color (amber, dark, blonde) |
8 | Country of origin |
9 | Special grains (wheat, corn) |
10 | Certification (organic) |
11 | Taste |
12 | Packaging material (glass, can) |
13 | Fermentation process (high/low fermentation) |