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Table 1 Craft beer attributes considered by consumers when purchasing a beer

From: Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling

Attribute numberAttributes
1Alcohol content
2Brand name
3Store promotion
4Someone recommended it
6Packaging size
7Color (amber, dark, blonde)
8Country of origin
9Special grains (wheat, corn)
10Certification (organic)
12Packaging material (glass, can)
13Fermentation process (high/low fermentation)