Table 4 Respondents’ craft beer consumption habits
From: Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling
Variable name and description | Frequency (%) |
|---|---|
Craft beer consumption frequency | |
More than once per week | 13.6 |
Once per week | 16.4 |
2–3 times per month | 13.6 |
Once per month | 27.5 |
Once per 3 months | 13.6 |
Less than once per 3 months | 15.2 |
Craft beer by price points | |
< €2.00 | 1.8 |
Between €2.01 and 4.00 | 34.1 |
Between €4.01 and 6.00 | 48.3 |
Between €6.01 and 8.00 | 12.4 |
> €8.00 | 3.4 |
Favorite craft beer place of purchase | |
Directly at the producer | 9.3 |
Grocery store | 12.8 |
Pub/restaurant | 74.9 |
Online | 1.5 |
Others (most frequently mentioned: bar) | 1.5 |
Favorite craft beer place of consumption | |
At home | 14.8 |
At friends’ home | 5.2 |
Bar | 4.0 |
Pub | 69.0 |
Restaurant | 5.9 |
Others (most frequently mentioned: producer) | 0.9 |
Favorite craft beer consumption occasion | |
Lunch | 1.2 |
Aperitif | 4.0 |
Dinner | 65.0 |
After dinner | 17.4 |
During a break | 1.9 |
Party | 10.5 |
People with whom craft beer is consumed | |
Family | 13.6 |
Alone | 1.3 |
Friends/colleagues | 85.1 |
Craft beer perception | |
It has a different flavor | 33.1 |
It is produced in small quantities | 6.8 |
It is a high-quality beer | 47.7 |
It is a home brew beer | 5.0 |
It is brew with organic ingredients | 4.0 |
It is an unpasteurized beer | 2.8 |
It is brew with artificial flavors | 0.6 |
Craft beer vs commercial beer evaluation | |
It is tastier | 41.8 |
It is more genuine | 22.3 |
It is more digestible | 3.4 |
It is healthier | 9.6 |
It is more natural | 22.9 |
It is more refreshing | 0.0 |