Table 5 Importance of craft beer attributes by respondents (ranked by B-W score)
From: Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling
Attribute number | Attributes | Total best | Total worst | B-W score |
|---|---|---|---|---|
11 | Taste | 595 | − 39 | 556 |
13 | Fermentation process (high/low fermentation) | 476 | − 134 | 342 |
7 | Color (amber, dark, blonde) | 440 | − 114 | 326 |
10 | Certification (organic) | 347 | − 170 | 177 |
8 | Country of origin | 305 | − 159 | 146 |
4 | Someone recommended it | 332 | − 237 | 95 |
9 | Special grains (wheat, corn) | 287 | − 227 | 60 |
12 | Packaging material (glass, can) | 199 | − 286 | − 87 |
1 | Alcohol content | 165 | − 369 | − 204 |
5 | Price | 160 | − 370 | − 210 |
2 | Brand name | 110 | − 409 | − 299 |
3 | Store promotion | 121 | − 502 | − 381 |
6 | Packaging size | 50 | − 569 | − 519 |