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Table 5 Importance of craft beer attributes by respondents (ranked by B-W score)

From: Measuring consumers’ preferences for craft beer attributes through Best-Worst Scaling

Attribute numberAttributesTotal bestTotal worstB-W score
11Taste595− 39556
13Fermentation process (high/low fermentation)476− 134342
7Color (amber, dark, blonde)440− 114326
10Certification (organic)347− 170177
8Country of origin305− 159146
4Someone recommended it332− 23795
9Special grains (wheat, corn)287− 22760
12Packaging material (glass, can)199− 286− 87
1Alcohol content165− 369− 204
5Price160− 370− 210
2Brand name110− 409− 299
3Store promotion121− 502− 381
6Packaging size50− 569− 519