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Table 1 Experimental design—choice alternatives and levels

From: Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums

Beef Attributes

Levels

Coding

Eco-friendly

No, yes

Alternative specific constant

Animal welfare label

No, yes

Binary

Prices (in thousand COP/lb)

9.5, 11.5, 13.5, 15.5

Continuous

  1. †USD 1 = COP $ 2879.86