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Table 1 Experimental design—choice alternatives and levels

From: Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums

Beef AttributesLevelsCoding
Eco-friendlyNo, yesAlternative specific constant
Animal welfare labelNo, yesBinary
Prices (in thousand COP/lb)9.5, 11.5, 13.5, 15.5Continuous
  1. †USD 1 = COP $ 2879.86