Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums

Agricultural and Food Economics

Table 3 Models 1 and 2—factors influencing WTP for beef with reduced environmental impact

		Model 1. Logit regression		Model 2. Linear regression
Variables	Description	PAYMORE †		LOG_HOWMUCH ‡
Variables	Description	Coef.	Robust SE	Coef.	Robust SE
EDUC	Average years of schooling	0.17***	0.062	0.036**	0.016
STRATA	Household strata (1–6).	0.071	0.237	0.087	0.053
PREFBEEF	1=respondent prefers beef over other meat alternatives	− 0.632*	0.373	− 0.324***	0.110
AGE	In years	− 0.343	0.418	− 0.008**	0.003
GENDER	1=female, 0=male	− 0.006	0.013	0.106	0.107
PCINCOME	Monthly per capita income in thousand COP^§	0.000	0.001	0.235*	0.128
PCINCOMESQ	Monthly per capita income in thousand COP (squared)^§	0.000	0.000	− 0.000**	0.000
CONST.		− 0.540	1.110	− 0.534*	0.280
Observations		164		115
F (7, 107)				8.68
Prob > F				0
R²				0.250
Root MSE				0.558
Wald chi² (7)		15.61
Prob > chi²		0.029
Pseudo R²		0.082

***p < 0.01, **p < 0.05 and *p < 0.1, respectively
^†PAYMORE = 1 if respondent declares to be willing to pay more for beef with reduced environmental impact
^‡LOG_HOWMUCH = logarithm of declared WTP for beef with reduced environmental impact in thousand COP
^§USD 1 = COP 2879.86