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Table 1 Published articles regarding WTP evaluations for CF labels: country, products of reference, methodology used and main findings

From: Consumer stated preferences for dairy products with carbon footprint labels in Italy

Citation

Product

Country

Methods

Main findings

Akaichi et al. 2013

Rice

USA

EA

WTP 22% higher when giving information about local origin or lower CF

Akaichi et al. 2016

Banana

Scotland, The Netherlands, France

DCE

Positive WTP for bananas with lower CF combined with other aspects (fair trade and organic)

Caputo et al. 2012

Tomato

Italy

DCE

Positive propensity to purchase products labelled with low CF

Caputo et al. 2013a

Tomato

USA

DCE

Avg. WTP for low transport CF ranging from 0.31€ to 3.13€ depending on the latent class

Caputo et al. 2013b

Tomato

Italy

DCE

Avg. WTP for low transport CF: 0.76€

Chen et al. 2017

Purified bottled water

China

EA

Avg. premium price of 0.274RMB for purified water with CF label

Colantuoni et al. 2016

Potato

Germany and Italy

DCE

Both Germans and Italians were unwilling to pay more for CF certification. (avg. marginal WTP estimates for the attribute CF were negative, −0.13€/kg for German and −0.41€/kg for Italian respondents)

Drichoutis et al. 2016

Eggs, olive oil

Greece

Inferred and CV

WTP premiums for carbon neutral label of up to 28% for eggs and 23% for olive oil

Echeverría et al. 2014

Milk and bread

Chile

CV

Avg. WTP for low CF: 29% more for milk and 10% more for bread

Grebitus et al. 2012

Meat

Canada

DCE

WTP not estimated. The presence of information about a higher CF reduces the likelihood of choice

Grebitus et al. 2015

Potato

Germany

DCE

WTP not estimated. Overall respondents tend to buy products with CF label

Grebitus et al. 2016

Beef, yoghurt, potatoes

Canada and Germany

DCE

Respondents are willing to choose products with higher CF if compensated by discounted prices: Germans most discount potatoes (−1.45 €/Kg of CO2), yoghurt (−0.73€) and ground beef (−0.23€); Canadians most discounts yoghurt (Canadian $ −0.66), potatoes (Canadian $ −0.46), and ground beef (Canadian $ −0.11).

Hoek et al. 2017

Rice, meat, tomato

Australia

DCE

WTP not estimated. The combination of a health and environmental logo have a more positive effect than the logos separately or no logo.

Kimura et al. 2010

Chocolate bar, chips, candy, juice

Japan

DCE

WTP in the read-only condition is smaller (from 127 to 167 yen) than that in the active-search condition (from 103 to 196 yen)

Koistinen et al. 2013

Minced meat

Finland

DCE

WTP for beef = 24.50€/kg; lower WTP of 1.6% for beef with information on CF WTP for beef = 23.65€/kg; WTP greater than 2.2% for pig meat with information on CF

Li et al. 2016

Beef

US

DCE

Avg. WTP $306 among consumers supporting a hypothetic “Raised Carbon

Friendly” beef certification program and $64 among all beef-consuming households

Lombardi et al. 2017

Milk

Italy

DCE

Avg. price premium for CF labelling is 0.55€

Michaud et al. 2012

Flowers

France

Non-hypothetical

DCE

Premium eco-label: 1.73€/piece

Premium low CF: 4.09€/piece

Mostafa 2016

Not specified

Egypt

DCE

Premium price of 75 up to 90 Egyptian pounds (EP) for carbon-labelled products depending on the evaluation technique

Mueller-Loose and Remaud, 2013

Wine

UK, France, Germany, US East Coast, US Midwest, Anglophone

Francophone Canada

DCE

Premium for “Carbon Zero” label: UK = 0.20£; France = −0.24€; Germany = −0.02€; US East Coast = 1.02$; US West Coast = 0.53$; USA Midwest = 0.44$; Anglophone Canada = 0.36$

Onozaka and Mcfadden 2011

Apple and tomato

USA

DCE

Negative WTP for products with a CF higher than 10%: −0.01 for apples and −0.02 for tomatoes (in $ per pound)

Steiner et al. 2017

Yoghurt

Germany

DCE

WTP not estimated. The presence of information about a lower CF slightly increases the utility of the “ecologically oriented” group of respondents

Van Loo et al. 2014

Chicken breast

Belgium

DCE

Premium price of 18% and 24% respectively for the 20% and 30% CO2-reduction, for the low-income group

Van Loo et al. 2015

Coffee

Northwest Arkansas

CE

No significant premium price for the Carbon Footprint label

Vecchio 2013

Wine

Italy

EA

Avg. WTP for low CF wine: 3.24€ (avg. WTP for conventional wine: 2.50€)

Vecchio and Annunziata 2015

Chocolate bars

Italy

EA

Avg. WTP 1.41€ for CF labelled bar. Factors affecting WTP for CF label: young individuals express a 10% higher WTP; female respondents: 9 cents more; intensity of trust in the specific labels: 16 cents more

  1. EA Experimental auctions, DCE Discrete choice experiment, CV Contingent valuation