Table 2 Descriptive statistics of the questions differing between the two surveys
From: Consumer stated preferences for dairy products with carbon footprint labels in Italy
Variable | Type of variable | Obs. | Description | Possible values | Mean |
|---|---|---|---|---|---|
Survey A | |||||
 Knows CC | Binary | 215 | If the respondent knows climate change phenomenon | Yes (1) No (0) | 0.99 |
 Interest in CC | Ordered | 215 | If is interested in climate change | From 1 to 5 | 3.92 |
 Recycle | Ordered | 215 | If thinks that recycling products helps mitigating climate change | From 1 to 5 | 4.01 |
 Label | Ordered | 215 | If thinks that the consumption of products with an environmental label helps mitigating climate change | From 1 to 5 | 3.23 |
 Trust | Ordered | 215 | If gives importance to trust in the retailer when buying a food product | From 1 to 5 | 3.37 |
 Nutritional information | Ordered | 215 | If gives importance to nutritional information when buying a food product | From 1 to 5 | 3.52 |
 CF label valuation | Ordered | 215 | How clear evaluates the information on the CF label | From 1 to 5 | 2.46 |
 WTP | Continuous | 215 | Premium price (%) that is available to pay for lower CF products | From 1 to 5 | 0.06 |
 Web tool | Ordered | 215 | If thinks that the web tools can help promoting knowledge and dissemination of CF labels | From 1 to 5 | 4.10 |
 Advertising tool | Ordered | 215 | If thinks that advertising can help promoting knowledge and dissemination of CF labels | From 1 to 5 | 3.53 |
 Education tool | Ordered | 215 | If thinks that education can help promoting knowledge and dissemination of CF labels | From 1 to 5 | 4.09 |
 Campaigns tool | Ordered | 215 | If thinks that campaigns can help promoting knowledge and dissemination of CF labels | From 1 to 5 | 3.65 |
 Label tool | Ordered | 215 | If thinks that labels can help promoting knowledge and dissemination of CF labels | From 1 to 5 | 3.46 |
 Newspapers tool | Ordered | 215 | If thinks that newspapers can help promoting knowledge and dissemination of CF labels | From 1 to 5 | 3.05 |
Survey B | |||||
 Shops | Ordered | 178 | If does food shopping for the family | From 1 (always) to 4 (never) | 2.39 |
 Label | Ordered | 178 | If reads food labeling before buying | From 1 to 4 | 1.99 |
 Shop frequency | Ordered | 178 | How many times per week does food shop | From 1 to 3 | 1.75 |
 Sensory quality | Ordered | 178 | If gives attention to sensory quality when choosing a dairy product at the supermarket | From 1 to 5 | 3.72 |
 Discounts | Ordered | 178 | If gives attention to discounts when choosing a dairy product at the supermarket | From 1 to 5 | 2.97 |
 Aesthetics | Ordered | 178 | If gives attention to aesthetics when choosing a dairy product at the supermarket | From 1 to 5 | 2.21 |
 Expiration date | Ordered | 178 | If gives attention to expiration date when choosing a dairy product at the supermarket | From 1 to 5 | 3.88 |
 Certification | Ordered | 178 | If gives attention to certification when choosing a dairy product at the supermarket | From 1 to 5 | 3.11 |
 Individual behaviour | Ordered | 178 | If thinks that individual behaviour can help fighting climate change | From 1 to 5 | 3.29 |
 Organic | Ordered | 178 | If thinks that buying organic is important to help reducing GHG emissions | From 1 to 5 | 3.29 |
 Importance CF | Ordered | 178 | If thinks that is important to have a CF label to inform purchase decisions | From 1 to 5 | 4.03 |
 Family | Continuous | 178 | Number of family members | >0 | 2.77 |
 Age < 14 | Continuous | 178 | For how many people younger than 14 shops for | >0 | 0.28 |