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Table 2 Descriptive statistics of the questions differing between the two surveys

From: Consumer stated preferences for dairy products with carbon footprint labels in Italy

VariableType of variableObs.DescriptionPossible valuesMean
Survey A
 Knows CCBinary215If the respondent knows climate change phenomenonYes (1) No (0)0.99
 Interest in CCOrdered215If is interested in climate changeFrom 1 to 53.92
 RecycleOrdered215If thinks that recycling products helps mitigating climate changeFrom 1 to 54.01
 LabelOrdered215If thinks that the consumption of products with an environmental label helps mitigating climate changeFrom 1 to 53.23
 TrustOrdered215If gives importance to trust in the retailer when buying a food productFrom 1 to 53.37
 Nutritional informationOrdered215If gives importance to nutritional information when buying a food productFrom 1 to 53.52
 CF label valuationOrdered215How clear evaluates the information on the CF labelFrom 1 to 52.46
 WTPContinuous215Premium price (%) that is available to pay for lower CF productsFrom 1 to 50.06
 Web toolOrdered215If thinks that the web tools can help promoting knowledge and dissemination of CF labelsFrom 1 to 54.10
 Advertising toolOrdered215If thinks that advertising can help promoting knowledge and dissemination of CF labelsFrom 1 to 53.53
 Education toolOrdered215If thinks that education can help promoting knowledge and dissemination of CF labelsFrom 1 to 54.09
 Campaigns toolOrdered215If thinks that campaigns can help promoting knowledge and dissemination of CF labelsFrom 1 to 53.65
 Label toolOrdered215If thinks that labels can help promoting knowledge and dissemination of CF labelsFrom 1 to 53.46
 Newspapers toolOrdered215If thinks that newspapers can help promoting knowledge and dissemination of CF labelsFrom 1 to 53.05
Survey B
 ShopsOrdered178If does food shopping for the familyFrom 1 (always) to 4 (never)2.39
 LabelOrdered178If reads food labeling before buyingFrom 1 to 41.99
 Shop frequencyOrdered178How many times per week does food shopFrom 1 to 31.75
 Sensory qualityOrdered178If gives attention to sensory quality when choosing a dairy product at the supermarketFrom 1 to 53.72
 DiscountsOrdered178If gives attention to discounts when choosing a dairy product at the supermarketFrom 1 to 52.97
 AestheticsOrdered178If gives attention to aesthetics when choosing a dairy product at the supermarketFrom 1 to 52.21
 Expiration dateOrdered178If gives attention to expiration date when choosing a dairy product at the supermarketFrom 1 to 53.88
 CertificationOrdered178If gives attention to certification when choosing a dairy product at the supermarketFrom 1 to 53.11
 Individual behaviourOrdered178If thinks that individual behaviour can help fighting climate changeFrom 1 to 53.29
 OrganicOrdered178If thinks that buying organic is important to help reducing GHG emissionsFrom 1 to 53.29
 Importance CFOrdered178If thinks that is important to have a CF label to inform purchase decisionsFrom 1 to 54.03
 FamilyContinuous178Number of family members>02.77
 Age < 14Continuous178For how many people younger than 14 shops for>00.28
  1. Source: Authors’ elaborations