Skip to main content

Table 1 Enriched snack products’ attributes and levels

From: Consumers’ preference and willingness to pay for enriched snack product traits in Shashamane and Hawassa cities, Ethiopia

AttributesDescriptionLevelsCodeReference level
Main ingredientsMain crops from which the products have been produced that accounts for 90% or more of the product contents.Sweet maize
Sorghum-chickpea
Maize-chickpea
SM
IN1
IN2
Sweet maize
Products shapeThe physical appearance of the products which resembles the shape of different things.Spherical
Mixed
SHPSpherical
FlavorA particular quality character that gives the product pleasant tastes which were experienced on other natural products.Tomato
Mango
FLVTomato
Nutrition and/or health claim labelingProviding the consumer with factual information on the nutritional values of the food products and its relation to the consumers’ health by labeling the food products’ packagesLabeled
Not labeled
LABNot labeled
PriceThe amount of money the consumers pay for each 20 g packet of particular snack products.2 ETBa
4 ETB
6 ETB
8 ETB
PRC 
  1. aThe Ethiopian Currency (Ethiopian Birr), $1~24 ETB at the survey time