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Table 1 Enriched snack products’ attributes and levels

From: Consumers’ preference and willingness to pay for enriched snack product traits in Shashamane and Hawassa cities, Ethiopia

Attributes

Description

Levels

Code

Reference level

Main ingredients

Main crops from which the products have been produced that accounts for 90% or more of the product contents.

Sweet maize

Sorghum-chickpea

Maize-chickpea

SM

IN1

IN2

Sweet maize

Products shape

The physical appearance of the products which resembles the shape of different things.

Spherical

Mixed

SHP

Spherical

Flavor

A particular quality character that gives the product pleasant tastes which were experienced on other natural products.

Tomato

Mango

FLV

Tomato

Nutrition and/or health claim labeling

Providing the consumer with factual information on the nutritional values of the food products and its relation to the consumers’ health by labeling the food products’ packages

Labeled

Not labeled

LAB

Not labeled

Price

The amount of money the consumers pay for each 20 g packet of particular snack products.

2 ETBa

4 ETB

6 ETB

8 ETB

PRC

 
  1. aThe Ethiopian Currency (Ethiopian Birr), $1~24 ETB at the survey time