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Table 2 Example of one of the choice sets (profile cards) presented to respondents

From: Consumers’ preference and willingness to pay for enriched snack product traits in Shashamane and Hawassa cities, Ethiopia

Choice set8
AttributesAlternative 1Alternative 2Alternative 3
Main ingredientsMaize chickpeaSorghum chickpeaI would not purchase any of these snack products
Products’ shapeSphericalCombination
Products’ flavorMangoTomato
Nutrition and/or health claim labelingLabeledNot labeled
Price per 20 kg packet (ETB)68
Your choice