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Table 2 Example of one of the choice sets (profile cards) presented to respondents

From: Consumers’ preference and willingness to pay for enriched snack product traits in Shashamane and Hawassa cities, Ethiopia

Choice set

8

Attributes

Alternative 1

Alternative 2

Alternative 3

Main ingredients

Maize chickpea

Sorghum chickpea

I would not purchase any of these snack products

Products’ shape

Spherical

Combination

Products’ flavor

Mango

Tomato

Nutrition and/or health claim labeling

Labeled

Not labeled

Price per 20 kg packet (ETB)

6

8

Your choice